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What can social media marketing do for your business?

Take a quick closer look at these popular digital channels, and the benefits will be clear!

How it Works: Driven by Content

Social Networking sites function via the organic flow of information and ideas that naturally occur through friends and peers online. On sites like Facebook, when someone becomes a “fan” or joins a group, the user’s list of friends is alerted through a news feed. This feed displays interactions between the member and other users, along with product or service recommendations they share with their list of friends.

You can see where this is going…

If someone patronizes your business, and then uses a social network to discuss their experience (perhaps even posting a link to your Web site!), all of their friends can view that information. Those users would then perform a search for your business or click on the link to visit your Web site and learn more.

The key is to provide content that visitors and fans are compelled to share with their friends, thus generating a steady stream of traffic to your business. Videos, discussions, articles of interest, and direct interaction will encourage your Social Network contacts (friends, followers and fans) to check out your content and spread the word about you throughout their own social circles.

Large companies use social media to humanize their organization and let their customers feel truly involved. But you don’t have to run a massive corporation to accomplish the same results. We can help you plan a Social Media Marketing strategy that will draw traffic and generate word-of-mouth advertising!

Let's take a look at the major social networks and see how they can be used to your advantage:

Facebook

In 2007, Facebook opened the door for business promotion and interaction by enabling business accounts. This set forth an evolution in the ¬field of online marketing. Today, Facebook is one of the most well-known social networking sites in operation.

With over 500 million unique active accounts, Facebook is used primarily for friends and family to connect in a user-customized environment. Users share everything from videos to games; from photos to links. Facebook members can also communicate with each other by posting on features known as “walls” – essentially, these are message boards and news feeds rolled into one source.

Facebook Business Pages facilitate the use of special applications located on tabs that business owners can customize to suit their needs. Possible application tabs for your Facebook Business Page include Photos, Videos, Events, Reviews, Discussion Boards, and many others. Facebook is very useful for spreading news to your contacts about new products and online or in-store events. Facebook’s discussion feature is a great way to directly converse with - and get feedback from - your customers. It’s an effective method to build and spread brand awareness.

Twitter

Launched in 2006, Twitter is a popular “micro blogging” service that allows users to post short messages (up to 140 characters) from anywhere via their computer or mobile device. Their message, or “tweet,” is then sent directly to followers via text message, IM, or third-party application. Many business owners use Twitter to promote special deals or upcoming events. In fact, some companies even create exclusive offers available only to their Twitter followers.

Niche Social Networks

In addition to the more well-known social networking sites (Facebook, MySpace, Twitter, YouTube, etc.), many social networks exist for specialized demographics. Whatever your industry or area of interest, there’s probably a dedicated niche market for you! Cornering a niche market is a great way to meet new business contacts in your speci¬fic ¬field and sell directly to those most interested in your products or services.

Blogs

Blogging, a popular practice for many businesses today, is a proven method for securing return site traffic. If you write - or “blog” - about topics that are of particular interest to your customer base, they’ll return to your site regularly. When they come back to check your blog, they’ll also discover special offers or new products featured on your site! In many cases, casual site visitors decide to make an impulse purchase while they browse features like blogs. That’s why giving customers a reason to visit your site regularly is always a smart choice!

Conclusion

There’s a saying in online marketing: Content is King. Your goal, then, is to use content in a way that connects you with target markets. With a well-developed social media strategy that integrates YouTube, a Facebook Business Page, Twitter and blogs, activating your digital customer base is an easy - and even enjoyable – process! Contact our specialists today to discover how we can help your business establish an integrated social media strategy. Connect with a Social Media Marketing specialist! Here!