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Rankings are goodTraffic is better, butConversion is the bottom line |
We are a Connecticut Web Design, Search Engine Optimization and Internet Marketing Company.
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Web 2.0 |
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User Generated Content |
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Consumer Generated Content |
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The Attention Age |
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Branding Strategy |
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Social Media Measurement |
What is Web 2.0?Web 2.0 is not just a technology, but the attitude with which we must work to develop an online presence. Web 2.0 represents the evolution from traditional advertising, marketing and applications to building online relationships focused on the end user. Web 2.0 is an attitude and not just technology. When the web started, we were in a static environment with HTML pages that suffered few updates and had no interaction with the user. Web 2.0 is the transition that has occurred from traditional applications to applications that run through the end-user focused web. This is generating applications and collaboration services to replace desktop applications. |
How Web 2.0 works?
Web 2.0 puts the user in the center, with power to edit, select and control, when and where they are, create, edit and classify content. The final goal is to provide a platform to share ones knowledge and experiences with others. Only people like Tim O'Reilly, head of O'Reilly Media, has created a concept like web 2.0 and has alot of talk about him everywhere, everyone is wondering what and where can you get a new version of the Internet.
Web 2.0 is not installed, or updated because it is not a software or a browser, not even technology. Arguably, it is a philosophy. It is not easy to explain in two words, although some can illustrate this in four minutes like Michael Wesch, a professor at Kansas State University. Web 2.0 is, in short, is a way of understanding the Internet and being in it, which has multiple formulas. Wikis, blogs, RSS, tagging, Ajax and bookmarks, aggregators make up the vocabulary of this "second version". But it is the application of a technology or specific function that are necessary to give the user control.
The Internet evolution totally opposed to centralization and control of content. Neither their own dynamics and technology permit IT, so it is better not to resist. Can the web 2.0 mantra be shared, collaborated?
The media is accustomed to having control over the format and channel of the dissemination of it's messages and now it has changed and performs like a roller coaster. Those who are sensitive to the Internet take time to adjust to it and are embracing part of the web 2.0 mantra in their daily activity with blogs, podcasts, RSS, sharing information among others and collaborating.
There are many ways it manifests. In Web 2.0, business owners must seek ways to keep pace to incorporate features that give better service to their audience. Like, for example, giving the consumer options on how to view the information as they want, give them the option to follow your information, like a personalized page where you add external content and services of any means on or off your website. Maybe they are not ready to buy now, it could be 6 months down the road, but they want to stay connected and know what the latest buzz is about that product or service.
More business owners are now assuming the challenge of Internet Marketing and Social Media, but if you want to embrace the Web 2.0 mantra with every action you make online, adapting is not an easy task to acquire when the production routines have been established around the creation and control of a product. Achieving this step by step with a vision of your content, product or service to be available 24hrs a day 7 days a week will determine whether your gonna be in business or not.
Some are highly receptive to new online trends. Business owners for example, are broadcasting their programs on YouTube and many other video "How To" websites like E-HOW.COM. The internet is a highway, if one is left standing it will continue to pass you buy. Businesses and Entrepreneur's that are transforming to social media and Web 2.0 strategies feel confident about their future.Those who are not worried at the least will have a hard time now and in five years they could be shutting down. "The Internet is a great place in which we lead as we continue to live in the Internet world".
Major companies, for example: In specific industries have 10-20-50 people working around the clock on special development whose only job is to begin and develop content and things related to the electronic world: Internet, mobile devices or whatever comes.
That's why as a Connecticut Internet Marketing Company, we are mainly focused on small to midsize businesses that would like to establish and maintain an online presence to increase sales, customer service and your (ROI) Return on Your Investment. We are passionate about web development, optimizing for search engines, implementing social media, branding and syndicating it all together to achieve first page web rankings on the major search engines like Google, Yahoo, Bing and MSN.
Contact us today if you have any question. If you don't have a website to begin with, Try our 15 Day Free Trial Demo Web Site Account and if your interested you can schedule a 45 minute walk through presentation at $0 cost to you. Enjoy and get complete access to our tech support in 3 different languages (English - Spanish - Mandarin, Traditional or Simplified Chinese).
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Search engine optimisation (SEO) allows you to highlight your website design in search engines and directories exposing your business to new customers looking for your products or services. When a potential customer does a search query, the main goal of search engine optimisation is being listed on first page results. SEO is a process and not just a step, It is a continuous process. Search engines and directories are constantly changing the algorithms and rankings of websites frequently. It is the work of our CT Web Design and Internet Marketing Team of Specialists in SEO and Backlinking to keep up with changes of the industry ensuring that our customers and friends receive the benefits of this knowledge in real time.
As a Connecticut Web Design and Internet Marketing Company we specialize in designing websites that are easier to use and manage for you and your staff. Our customer support team can walk you through any manual changes you need to make on the spot. We empower you with the ability to create web designs from simple web design templates to complex ecommerce management systems. Web SEO Specialists methodology for the development of websites include clear defined steps and strict quality control, involving both the customer and users to ensure successful results.
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